Gold Spur Award

The Gold Spur award began in 2001 and is noted for its story and history with San Angelo’s own Holland’s Jewelry. This lifetime achievement award is presented annually to an outstanding individual. The selection committee has one of the most difficult tasks of the association. It must identify a candidate, out of over 1,000 people, that all share the same passion for the San Angelo Stock Show and Rodeo. This deed is put on the shoulders of the Association’s best people. Any organizations best asset has always been its team and the Association’s team is as strong as ever in its 94th year.

Out of all the recognition given, this one earns the greatest appreciation from the peers of the award winner. It’s the Holland’s Gold Spur Award, and the award comes from Holland’s Jewelry with the reputation for “earning one’s spurs”. Dating back to 1936, with the country emerging from the difficult years of the Great Depression, Mr. Holland designed a miniature sterling silver spur tie clasp as a symbol of recognition, given to someone who had “earned his spurs.”

Two of these first “spurs clips” were presented to President Franklin Roosevelt and Vice-President John Nance Garner.

The award recipient and the reputation of the Holland’s Gold Spur Award go hand in hand. The previous winners of the award are a who’s who among San Angelo’s best. The bearer of this award is one of the best you will ever meet, and has “earned his spurs” making the organization you see today, one of the nation’s best.